Google Play Store Starts Selling Pixel and Samsung Devices in Select Markets

Google has introduced a new shopping section in the Play Store, allowing users in selected regions to discover and purchase Google Pixel and Samsung Galaxy devices through the company’s online hardware store.

Google is expanding the role of its Play Store beyond applications and digital content. The company has quietly introduced a new “Shop devices” option in the Play Store account menu, giving users access to selected smartphones, smartwatches and other hardware products.

The move is notable because the catalogue includes devices from Samsung alongside Google’s own Pixel products. According to reports published on October 14, 2026, the selection includes smartphones from the Galaxy S26 family, selected Galaxy wearables and devices from the Pixel 11 series.

However, availability varies by region, and not every user will see the same products in the new section.

Samsung Galaxy Phones Join Google’s Pixel Lineup

The addition of Samsung products represents an interesting development for Google’s hardware sales strategy. The new shopping section brings selected Galaxy devices closer to customers browsing the Play Store, which is already a central part of the Android ecosystem.

Depending on the market, the catalogue can include the Samsung Galaxy S26 and Galaxy S26 Ultra, alongside Google’s Pixel 11, Pixel 11 Pro, Pixel 11 Pro Fold and Pixel 10a.

Selected wearables are also featured, including Google Pixel Watch models and Samsung Galaxy Watch devices. The exact product selection may change as Google expands the feature.

Despite the presence of competing hardware brands, Samsung is currently the most notable third-party manufacturer represented in the new section. Google has not clarified whether other Android manufacturers will be added in the future.

Purchases Are Completed Through Google Store

Although users can discover devices through the Play Store, the actual transaction is handled by Google Store.

Selecting a product takes customers to the relevant shopping experience, where they can review available configurations, check prices and complete their purchase using supported payment methods.

Google’s support documentation confirms that the Play Store serves as an entry point for discovering eligible hardware, while Google Store manages the transaction, payment and applicable sales terms.

This means the new feature does not turn the Play Store into a conventional marketplace for smartphone manufacturers. Instead, it creates another route through which customers can access products offered through Google’s hardware sales platform.

No Guaranteed Discounts for Buyers

The new shopping section does not automatically mean lower prices for consumers. Reports indicate that the listed devices generally appear at their regular retail prices, without dedicated discounts attached to the new feature.

Eligible customers may still benefit from applicable Google Store promotions, account credits or other offers, depending on the terms and conditions available in their region.

For buyers considering a new smartphone, comparing prices across official stores and authorised retailers remains important before making a purchase.

Availability Remains Limited

Google is rolling out the new section gradually, meaning the experience differs between markets. Some users can see both Pixel and Samsung products, while others are presented with Google’s devices only.

Customers can check for the feature by opening the Play Store app and accessing the account menu. If the shopping option is available, it should provide access to the supported hardware catalogue.

The availability of individual products, payment methods, delivery options and promotions depends on the country and the relevant Google Store.

What This Means for Google and Samsung

The development highlights the close relationship between Google and Samsung within the Android ecosystem. Both companies compete in the smartphone market, but they also collaborate on software, services and platform development.

Featuring Samsung devices alongside Pixel products could help Google reach customers who prefer Galaxy smartphones while keeping them within its own shopping environment.

For Samsung, the additional visibility could provide another way to connect with Android users who regularly visit the Play Store.

It remains unclear whether this initiative will expand to include more manufacturers or become a permanent feature across all supported markets.

Conclusion

Google’s new “Shop devices” section adds a hardware-shopping option to an application traditionally associated with Android apps, games and digital services.

By featuring selected Samsung Galaxy and Google Pixel devices in one place, the company is making its hardware catalogue easier to discover while continuing to process purchases through Google Store.

For consumers, the main advantage is convenience rather than guaranteed savings. The longer-term significance will depend on how widely the feature rolls out and whether Google opens the catalogue to additional hardware partners.

For now, the move offers another sign that Google is looking to strengthen its position in the Android hardware market while making it easier for users to discover compatible devices.